I am currently doing a redesign of the New Internationalist ethical shop’s home page. I just spent about 20 minutes trying to work out how to set the number of products that are displayed in the new products block when it is called from within a CMS page in Magento.
If you’re in the same boat, then you can use this bit of code in your CMS page, changing the column_count and products_count as required. In my case, I also created a custom template for the product list. Replace with your own if you want to do that. {{block type="catalog/product_new" column_count="6" products_count="12" name="home.newproducts" template="catalog/product/list.phtml"}}